Tourism

MALAYSIA MOVES TO TAKEOVER GLOBAL TOURISM MARKET

Malaysian Culture, Arts And Tourism Minister, Nancy Shukri recently revealed the country’s intentions toward the development and advancement of their tourism within its borders.

This was disclosed by the minister during her speech at the 34th Joint Meeting of the United Nations World Tourism Organisation (UNWTO) Commission for East Asia and the Pacific and the UNWTO Commission for South Asia (CAP-CSA) which took place in the Maldives. The Malaysian Tourism Minister who is also a co-chair of the CAP-CSA revealed that despite the severe implications of the Coronavirus pandemic on the nation and the world at large, the Malaysian government has not relented in its tourism pursuits and will keep making efforts to revive the country’s tourism industry despite all odds.

In a bid to encourage this, the country has reopened its borders and embarked on the implementation of the 2022 Tourism Recovery Plan. Mrs Nancy also reiterated that the Recovery Plan has produced several positive results in Malaysia’s Tourism sector. According to her, the pandemic prompted a lot of countries to close down their borders and caused several travel problems, especially international travel. However, since the pandemic threat level has reduced compared to before and several cautionary methods have been created; the border control in Malaysia is gradually relaxing for “targeted tourism activities” “An example is the successful implementation of the Langkawi International Travel Bubble initiative which has been in play since November 2021.

This initiative allowed quarantine-free entry into Malaysia’s popular island destination for more than 5,800 international tourists which yielded an income of over RM28 million within its three-month pilot phase.” In view of this, the latest United Nations World Tourism Barometer report disclosed that the percentage of international arrivals in Asia-Pacific areas has had a steady year-on-year increase of 64%. While giving another speech at another UNWTO event, Mrs Nancy disclosed that despite the relaxation of its border and COVID precautions, Malaysia also plans on further developing its community tourism.

This move, according to her, is a result of the aftermath of the Covid-19 on the rural communities and is the country’s way of building resilience in rural tourism communities. It was revealed that entrepreneurial skills and digital skills will be provided for residents of these communities.

This is in hope that this move will create community-based tourism success stories which will encourage the foreign tourists who visit the country and even motivate the international community at large.

The United Nations’ World Tourism Organisation event was attended by Ministers, Ambassadors, Heads of National Tourism Organisations and several other delegates from 30 countries in a bit to promote Tourism, Culture and Arts globally.

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