The Federal Ministry of Art, Culture, Tourism, and Creative Economy (FMACTCE) has announced its recent partnership with Futuretech, a technology driven communications agency; to kick-off the ‘Destination 2030; Nigeria Everywhere’ initiative aimed at increasing global cultural influence and tourism promotion.
The collaboration was formalized with the signing of a Memorandum of Understanding (MoU), outlining a roadmap for global engagement and brand positioning. The agreement establishes Futuretech as the brand custodian for the initiative, ensuring a unified and impactful representation of Nigeria’s cultural and creative industries on the international stage.
Speaking at the MoU signing, the Honourable Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, underscored the initiative’s significance in advancing Nigeria’s economic diversification agenda.
“This is indeed a full-circle moment, as Futuretech has been an integral part of the FMACTCE’s evolution and has played a crucial role in streamlining our core strategic framework. Nigeria’s soft power is extraordinary, and together, we have a tremendous opportunity to leverage this power to reposition our nation globally. Through this collaboration, we will connect with global audiences, inviting them to rediscover our diverse heritage.”, she added
“Mr. President, His Excellency Bola Ahmed Tinubu GCFR, recognizes that with Nigeria’s vibrant young population, job creation is paramount, and the vast majority of these opportunities lie within the creative industry. Destination 2030; Nigeria Everywhere is our vehicle to share our creative and cultural products with the world while creating sustainable economic opportunities for our people.”
“Leveraging Futuretech’s expertise, we will continue to deploy a cohesive national narrative that celebrates our culture and creativity while presenting a unified brand to international audiences,” she stated
Futuretech’s Country Manager, Itohan Izugbokwe, also expressed enthusiasm about the collaboration, emphasizing its potential to elevate Nigeria’s cultural footprint worldwide.
“We are delighted to be part of this ambitious and transformative journey. By combining Futuretech’s innovative approach to brand building and strategic communications with the Ministry’s vision and reach, we are creating a powerful platform to showcase Nigeria’s rich cultural heritage and creative talents to the world.” he revealed
“We are committed to positioning and amplifying ‘Destination 2030; Nigeria Everywhere’ as Nigeria’s cultural soft power and tourism brand, projecting Nigerian culture and creativity to the world. The Ministry will provide institutional backing to enhance promotional efforts and international outreach, leveraging its influence to align the initiative with national objectives.”
He further revealed that the Ministry of Tourism, Arts and Culture will provide official endorsements and diplomatic engagement which will be utilized to bolster the initiative’s global recognition.
‘Destination 2030; Nigeria Everywhere’ is an initiative by the Ministry aimed at promoting Nigeria’s cultural and creative industries on the global stage, reinforcing the country’s status as a leader in arts, culture, and tourism.
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