The National Tourism Development Authority (NTDA) recently hosted the Naija Flavour Festival at Monoliza Park, Abuja attracting tourists, entrepreneurs and creatives across the country.
With the theme “Destinated December”, the festival showcased the six geo-political zones in Nigeria through diverse local dishes, colourful attires, music, and dance, giving guests a lively cultural experience that reflected the nation’s creative strength.
Speaking at the opening ceremony, the Director-General of NTDA, Dr. Olayiwola Awakan, described Naija Flavour as both a cultural celebration and an economic platform. According to him, “Naija Flavour has grown into one of Nigeria’s most vibrant showcases of regional diversity, creativity and youth-driven innovation.”
He noted that the initiative aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, especially in the areas of job creation, youth empowerment and wealth generation at the community level. Dr. Awakan stressed that Nigeria’s greatest strength lies in its people: their talents, stories and cultural expressions.
“When we present Nigeria as an experience rather than just a destination, we show the world a country that is colourful, welcoming and rich in creative possibilities,” he said.
The NTDA DG further explained that festivals like Naija Flavour help strengthen Nigeria’s tourism image, stimulate regional economies and create sustainable jobs. He added that the platform goes beyond entertainment by supporting MSMEs, encouraging cultural entrepreneurship and driving innovation.
It was also revealed that Naija Flavour is not a one-time event but a travelling cultural experience that will tour all six geo-political zones with the mission to spotlight local strengths, traditions and tourism opportunities across the country.
A major highlight of the festival was the stage production of the play “Echoes of the Drum,” which was performed by the Guild of Theatre Drummers (GOTHAD). Described as Nigeria’s first drum drama, the play showcased traditional drums from different parts of the country, showcasing the diverse creative prowess and storytelling that reflects the shared heritage of the nation’s various tribes.
A sales exhibition was also featured where small and medium scale entrepreneurs (SMEs) displayed their local wares, serving as a networking platform, connecting SMEs, entrepreneurs and creatives with investors, policymakers and industry players.
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